Country singer and entertainment icon Carrie Underwood collaborated with Allegiant Airlines in support of the company’s Allways Rewards Visa card and loyalty program. Cosmic founder Greg Kiefer elevated the campaign by providing a stunning library of stills that highlights Underwood’s small-town roots while illustrating how the Allways Rewards Visa card helps cardholders “live their best Nonstop Life.”
The national advertising campaign includes digital media and ads across various Allegiant platforms and channels, and serves as the cover story for Allegiant’s West Coast edition of their Winter 2023-2024 NonStopLife magazine: